Events & Ticketing
Seat maps, timed checkout and accessible seating inventory — where the ADA is specific about what online purchase must allow.
Accessible seating has to be buyable the same way as any other seat.
Ticketing concentrates three hard problems: an interactive seat map that is usually pointer-only, a checkout on a countdown, and accessible seating that is frequently held back from online sale entirely. The ADA is specific here — accessible seating is expected to be available through the same purchasing channels, on the same terms, as other seats.
What's at stake: Telling a disabled customer to phone the box office while everyone else buys online is the clearest possible form of unequal access, and it is a pattern that has repeatedly attracted complaints. Timed checkouts compound it: a countdown tuned to an average user excludes anyone slower.
This is you if
- Accessible seats cannot be bought online, only by calling
- The seat map is the only way to choose a seat
- Checkout runs on a countdown with no way to extend
- Seat availability updates with nothing announced
What we actually do, in order.
Put accessible seating online
Same channel, same terms, same information as any other seat. This is the finding most likely to be raised and the one most likely to be fixable by configuration rather than code.
Give the seat map an alternative
A list-based path to choose and buy a seat that does not require dragging, pointing or fine motor control.
Fix the countdown
A warning before expiry and a way to extend, which WCAG 2.2.1 requires and which every user benefits from.
Announce availability changes
Seat and price updates communicated to assistive technology rather than only rendered.
Cover the platform
Where ticketing is licensed, findings are documented for the vendor and written into renewal.
Deliverables, not a status update.
- Accessible seating purchasable through the same channel
- A non-map path to selecting and buying a seat
- A checkout that warns and can be extended
- Documented platform findings and renewal leverage
Services this draws on
- Website Design
- Revenue Growth Consulting
- Product Management Consulting
- WCAG & Accessibility Compliance
Industry context: Hospitality
Other situations we're brought in for.
Municipal Government Websites
Meeting the ADA Title II web rule across a sprawl of departments, portals, and decades of posted PDFs.
Read the use caseColleges & Universities
Coordinating accessibility across hundreds of department sites, an LMS, and course content nobody centrally controls.
Read the use caseHealthcare Patient Portals
Scheduling, intake, and patient portals that work for the patients most likely to need them.
Read the use case