E-Commerce & Retail
Making the path from product page to confirmed order work for every shopper — and closing the highest-litigation-risk gaps.
Checkout is where accessibility failures turn into lost revenue.
Retail is the most-sued category in web accessibility, and the reason is structural: checkout flows depend on custom widgets, third-party apps, and dynamic content that break assistive technology in predictable ways. Size selectors, modal dialogs, cart updates that never announce, and CAPTCHA at checkout account for a large share of real-world failures.
What's at stake: An inaccessible checkout is a revenue problem before it's a legal one. Every barrier between a product page and a confirmed order costs conversions from a customer segment with real spending power — and the same barriers are what demand letters cite.
This is you if
- Product options can't be selected without a mouse
- Adding to cart gives no announced confirmation for screen reader users
- Checkout uses a third-party app or CAPTCHA nobody has tested
- An accessibility overlay widget was installed and treated as the fix
What we actually do, in order.
Audit the conversion path
Search, filter, product detail, cart, checkout, and order confirmation — tested with screen readers, keyboard only, and at 200% zoom.
Triage by risk and revenue
Failures are ranked by both WCAG severity and conversion impact, so the first sprint of fixes moves both numbers.
Handle the app ecosystem
Third-party reviews, chat, and checkout apps get evaluated and, where they can't be fixed, swapped for accessible alternatives.
Fix the theme, not the page
Remediation lands in the theme and component library so new products and campaign pages inherit conformance instead of needing their own pass.
Guard the release
Automated accessibility checks in the build plus a manual checklist before major campaigns and seasonal template changes.
Deliverables, not a status update.
- A keyboard- and screen-reader-complete purchase path
- Accessible component library that new pages inherit
- Third-party app risk identified and resolved
- Documented conformance evidence if a demand letter ever arrives
Services this draws on
Industry context: Retail
Other situations we're brought in for.
SaaS Vendors in Procurement Review
Producing a defensible VPAT and closing the gaps it exposes — before accessibility stalls the deal.
Read the use caseBanks, Credit Unions & Insurers
Account opening, online banking, and claims flows that hold up to both regulators and screen readers.
Read the use caseResponding to a Demand Letter
A fast, documented response when an accessibility demand letter or complaint arrives.
Read the use case