Sales Score | Limited Lime

Question 1 of 8

Is every lead tracked in a CRM from first contact through close?

No CRM, or leads fall through the cracks A CRM exists but isn't consistently used Used consistently by most of the team Fully adopted and relied on to run the pipeline

Question 2 of 8

How quickly does a new lead get a response?

No consistent standard — depends who's available Usually within a day or two Usually within a few hours Fast, consistent response tracked as a metric

Question 3 of 8

Is there a documented, repeatable sales process?

No — every rep does it their own way Informally understood, not written down Documented, followed loosely Documented and consistently followed

Question 4 of 8

How accurate are your sales forecasts?

We don't really forecast Forecasts are often significantly off Reasonably close most of the time Consistently accurate and trusted by leadership

Question 5 of 8

Do you know your close rate and where deals typically stall?

No idea Rough sense, not measured Tracked, reviewed occasionally Tracked and actively used to coach the team

Question 6 of 8

How would you rate lead quality reaching sales?

Mostly poor fit — a lot of wasted sales time Mixed — some good, a lot of noise Reasonably qualified Consistently well-qualified and sales-ready

Question 7 of 8

Is follow-up on open deals consistent, or does it depend on memory?

Depends entirely on the rep remembering Some reminders exist, inconsistently used Mostly systematic Fully systematic — nothing falls through the cracks

Question 8 of 8

Who owns the sales process and its performance?

No one specifically Someone owns it informally, alongside other work A dedicated sales leader owns it A senior leader owns it and is accountable for results