<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom">
  <title>Limited Lime — Insights</title>
  <subtitle>Limited Lime is a business growth and transformation consultancy helping organizations grow through strategy, marketing, technology, AI, and operational transformation.</subtitle>
  <link href="https://limitedlime.com/feed.xml" rel="self"/>
  <link href="https://limitedlime.com/"/>
  <updated>2026-09-17T00:00:00Z</updated>
  <id>https://limitedlime.com/</id>
  <author><name>Limited Lime Consulting LLC</name><email>hello@limitedlimeconsulting.com</email></author>
  <entry>
    <title>The Complete Guide to Accessible Forms</title>
    <link href="https://limitedlime.com/insights/accessible-forms-guide/"/>
    <updated>2026-09-17T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/accessible-forms-guide/</id><category term="Accessibility"/>
    <summary>Forms are where accessibility fails most and costs most. Labels, errors, grouping, required fields and validation — the patterns that work, with the markup.</summary>
  </entry>
  <entry>
    <title>How to Test a Website for Accessibility</title>
    <link href="https://limitedlime.com/insights/how-to-test-a-website-for-accessibility/"/>
    <updated>2026-09-16T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/how-to-test-a-website-for-accessibility/</id><category term="Accessibility"/>
    <summary>The manual testing methodology we use on client audits, published in full — keyboard, screen reader, zoom, forms and media, with what to record and what it means.</summary>
  </entry>
  <entry>
    <title>Who Actually Owns Accessibility</title>
    <link href="https://limitedlime.com/insights/who-owns-accessibility/"/>
    <updated>2026-09-15T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/who-owns-accessibility/</id><category term="Leadership"/>
    <summary>Saying &quot;everyone owns it&quot; means nobody does. The organizations that stay conformant have one accountable person and a short list of duties per role.</summary>
  </entry>
  <entry>
    <title>The Business Case for Accessibility</title>
    <link href="https://limitedlime.com/insights/business-case-for-accessibility/"/>
    <updated>2026-09-10T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/business-case-for-accessibility/</id><category term="Business"/>
    <summary>Legal risk gets accessibility funded. It&#39;s rarely what makes it worth doing. The operational returns are more reliable and easier to measure.</summary>
  </entry>
  <entry>
    <title>What to Do With 10,000 Inaccessible PDFs</title>
    <link href="https://limitedlime.com/insights/pdf-accessibility-backlog/"/>
    <updated>2026-09-03T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/pdf-accessibility-backlog/</id><category term="Operations"/>
    <summary>The document library is usually an organization&#39;s largest accessibility liability and the part every program skips. Remediating one at a time never catches up.</summary>
  </entry>
  <entry>
    <title>Writing Accessibility Into an RFP</title>
    <link href="https://limitedlime.com/insights/accessibility-in-rfps/"/>
    <updated>2026-08-27T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/accessibility-in-rfps/</id><category term="Government"/>
    <summary>&quot;ADA compliant&quot; in a scope of work is unenforceable. The contract language that actually gets you an accessible deliverable.</summary>
  </entry>
  <entry>
    <title>How to Read a VPAT</title>
    <link href="https://limitedlime.com/insights/how-to-read-a-vpat/"/>
    <updated>2026-08-20T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/how-to-read-a-vpat/</id><category term="Technology"/>
    <summary>A VPAT is the document vendors send when you ask whether their product is accessible. Most of the useful information is in the column buyers skip.</summary>
  </entry>
  <entry>
    <title>What Accessibility Scanners Can and Can&#39;t Catch</title>
    <link href="https://limitedlime.com/insights/automated-accessibility-testing-limits/"/>
    <updated>2026-08-13T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/automated-accessibility-testing-limits/</id><category term="Accessibility"/>
    <summary>Automated testing is fast, cheap, and evaluates only a fraction of WCAG. Knowing which fraction is the whole game.</summary>
  </entry>
  <entry>
    <title>What WCAG 2.2 Changed</title>
    <link href="https://limitedlime.com/insights/wcag-2-2-what-changed/"/>
    <updated>2026-08-06T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/wcag-2-2-what-changed/</id><category term="Accessibility"/>
    <summary>WCAG 2.2 added six Level A and AA criteria and removed one. Most of your obligations still cite 2.1 — here is what that means.</summary>
  </entry>
  <entry>
    <title>Why Accessibility Overlays Don&#39;t Work</title>
    <link href="https://limitedlime.com/insights/why-accessibility-overlays-dont-work/"/>
    <updated>2026-07-30T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/why-accessibility-overlays-dont-work/</id><category term="Accessibility"/>
    <summary>Overlay widgets promise WCAG compliance from one line of JavaScript. What they actually do, and why they show up in litigation.</summary>
  </entry>
  <entry>
    <title>What the ADA Title II Web Rule Actually Requires</title>
    <link href="https://limitedlime.com/insights/ada-title-ii-what-it-actually-requires/"/>
    <updated>2026-07-22T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/ada-title-ii-what-it-actually-requires/</id><category term="Government"/>
    <summary>The DOJ rule gave state and local government something web accessibility never had before — a specific technical standard and a hard date. Here&#39;s what it covers.</summary>
  </entry>
  <entry>
    <title>Signs You Need Digital Transformation</title>
    <link href="https://limitedlime.com/insights/signs-you-need-digital-transformation/"/>
    <updated>2026-07-10T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/signs-you-need-digital-transformation/</id><category term="Technology"/>
    <summary>Digital transformation rarely announces itself with a single event. Here are the everyday signs that a business is already overdue for it.</summary>
  </entry>
  <entry>
    <title>The Cost of Inefficient Processes</title>
    <link href="https://limitedlime.com/insights/cost-of-inefficient-processes/"/>
    <updated>2026-07-02T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/cost-of-inefficient-processes/</id><category term="Operations"/>
    <summary>Inefficient processes rarely show up as a line item, which is exactly why they survive so long. Here&#39;s how to actually see what they&#39;re costing you.</summary>
  </entry>
  <entry>
    <title>Why Marketing Isn&#39;t Enough</title>
    <link href="https://limitedlime.com/insights/why-marketing-isnt-enough/"/>
    <updated>2026-06-28T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/why-marketing-isnt-enough/</id><category term="Strategy"/>
    <summary>More marketing rarely fixes a growth problem that starts somewhere else in the business. How to tell which one you have.</summary>
  </entry>
  <entry>
    <title>Build vs Buy Software</title>
    <link href="https://limitedlime.com/insights/build-vs-buy-software/"/>
    <updated>2026-06-20T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/build-vs-buy-software/</id><category term="Technology"/>
    <summary>A practical framework for deciding whether to build custom software or buy an off-the-shelf platform — and why the answer usually isn&#39;t as close as it feels.</summary>
  </entry>
  <entry>
    <title>Why AI Projects Fail</title>
    <link href="https://limitedlime.com/insights/why-ai-projects-fail/"/>
    <updated>2026-06-15T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/why-ai-projects-fail/</id><category term="AI"/>
    <summary>Most failed AI projects don&#39;t fail on the technology. They fail on readiness, ownership, and a missing plan for adoption.</summary>
  </entry>
  <entry>
    <title>What Makes Digital Transformation Successful?</title>
    <link href="https://limitedlime.com/insights/what-makes-digital-transformation-successful/"/>
    <updated>2026-06-08T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/what-makes-digital-transformation-successful/</id><category term="Technology"/>
    <summary>Successful digital transformation has less to do with which software you choose and more to do with sequencing, ownership, and change management.</summary>
  </entry>
  <entry>
    <title>SEO vs Paid Advertising</title>
    <link href="https://limitedlime.com/insights/seo-vs-paid-advertising/"/>
    <updated>2026-06-01T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/seo-vs-paid-advertising/</id><category term="Marketing"/>
    <summary>SEO and paid search solve different problems on different timelines. Treating them as competing options is how budgets get misallocated.</summary>
  </entry>
  <entry>
    <title>Is AI Right For Your Organization?</title>
    <link href="https://limitedlime.com/insights/is-ai-right-for-your-organization/"/>
    <updated>2026-05-28T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/is-ai-right-for-your-organization/</id><category term="AI"/>
    <summary>A practical way to think about whether now is the right time for your organization to invest in AI, and what &quot;right&quot; actually depends on.</summary>
  </entry>
  <entry>
    <title>Fractional Leadership Explained</title>
    <link href="https://limitedlime.com/insights/fractional-leadership-explained/"/>
    <updated>2026-05-20T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/fractional-leadership-explained/</id><category term="Leadership"/>
    <summary>What a fractional executive actually does, how it differs from a consultant or a full-time hire, and how to tell if your organization is ready for one.</summary>
  </entry>
  <entry>
    <title>Customer Journey Optimization</title>
    <link href="https://limitedlime.com/insights/customer-journey-mapping/"/>
    <updated>2026-05-12T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/customer-journey-mapping/</id><category term="Customer Experience"/>
    <summary>Customer journey mapping shows how people actually move through your business — and where they quietly give up.</summary>
  </entry>
  <entry>
    <title>What Is Process Mapping?</title>
    <link href="https://limitedlime.com/insights/what-is-process-mapping/"/>
    <updated>2026-05-02T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/what-is-process-mapping/</id><category term="Operations"/>
    <summary>A practical explanation of process mapping — what it is, when it&#39;s worth doing, and what a good process map actually contains.</summary>
  </entry>
  <entry>
    <title>Scale Without Hiring</title>
    <link href="https://limitedlime.com/insights/scale-without-hiring/"/>
    <updated>2026-04-25T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/scale-without-hiring/</id><category term="Growth"/>
    <summary>Headcount is the most expensive lever for growth, and often not the first one worth pulling. Here&#39;s what to fix before you post the job listing.</summary>
  </entry>
  <entry>
    <title>Choosing the Right CRM</title>
    <link href="https://limitedlime.com/insights/how-to-choose-a-crm/"/>
    <updated>2026-04-18T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/how-to-choose-a-crm/</id><category term="Technology"/>
    <summary>Most CRM selections fail before implementation even starts, because the process starts with features instead of the workflow the CRM has to support.</summary>
  </entry>
  <entry>
    <title>Building an Innovation Culture</title>
    <link href="https://limitedlime.com/insights/building-an-innovation-culture/"/>
    <updated>2026-04-10T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/building-an-innovation-culture/</id><category term="Leadership"/>
    <summary>Innovation culture isn&#39;t a poster in the break room — it&#39;s a small number of specific practices that make new ideas survivable inside an organization.</summary>
  </entry>
  <entry>
    <title>What Makes a Good SOP?</title>
    <link href="https://limitedlime.com/insights/what-makes-a-good-sop/"/>
    <updated>2026-03-22T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/what-makes-a-good-sop/</id><category term="Operations"/>
    <summary>Most standard operating procedures don&#39;t get followed because they&#39;re written to cover the writer, not to actually help the person doing the work.</summary>
  </entry>
  <entry>
    <title>Signs You Need a Fractional Executive</title>
    <link href="https://limitedlime.com/insights/signs-you-need-a-fractional-executive/"/>
    <updated>2026-03-05T00:00:00Z</updated>
    <id>https://limitedlime.com/insights/signs-you-need-a-fractional-executive/</id><category term="Leadership"/>
    <summary>The gap between &quot;we&#39;re managing fine&quot; and &quot;we need senior leadership&quot; is usually visible well before anyone names it out loud. Here&#39;s what to look for.</summary>
  </entry>
</feed>
