A remediated site drifts back in about a year.
Content gets published, components get added, a vendor ships an update, a new campaign page goes live. Without policy, trained authors, and monitoring, an expensive remediation project quietly undoes itself — and the second one costs the same as the first.
Accessibility fails as a project and works as a habit.
The organizations that stay conformant aren't the ones with the biggest remediation budgets. They're the ones where a content author knows how to write alt text, a designer checks contrast before handoff, a developer knows the component library is the accessible path, and procurement asks for a VPAT without being reminded.
None of that requires specialists everywhere. It requires a named standard, a short amount of role-specific training, and someone accountable for noticing when it slips.
Signs you need this
- You remediated once and findings are creeping back
- No written policy names a standard or an owner
- Anyone can publish, and nobody reviews for accessibility
- Software gets purchased without an accessibility question
Six pieces that make it stick.
Written policy
A short document that names the standard (WCAG 2.1 or 2.2 AA), the scope it covers, who owns it, and how exceptions are handled. Two pages that mean something beats twenty that don't.
Role-specific training
Content authors learn headings, links, alt text, and documents. Designers learn contrast, focus, and target size. Developers learn semantics, ARIA, and keyboard patterns. Nobody sits through the other roles' material.
Procurement requirements
Standard accessibility language for RFPs and contracts, a VPAT evaluation rubric, and acceptance criteria — so new systems arrive conformant instead of joining the backlog.
Definition of done
Accessibility checks built into the design review, pull request, and publishing workflow, with automated testing in CI to catch the regressions a human would miss.
Monitoring cadence
Scheduled automated scanning plus a periodic manual spot-check of key journeys, reported to an owner who can actually assign the fix.
Feedback path
A published accessibility statement with a real contact, a defined response time, an accommodation route, and a record of how each reported barrier was resolved.
Short, practical, and specific to your stack.
We train on your site, your CMS, and your component library — not on generic examples. Sessions run as executive briefings, half-day workshops for content and marketing teams, and technical deep dives for developers, with recorded material and a written reference your team keeps.
Where a client wants internal capability rather than an ongoing retainer, we train an internal accessibility lead: how to run the testing, read the findings, and hold vendors accountable without us in the room.